what’s included
Each section below is its own reference file. Open a heading to read it.
Storyline — before any slide
read →one governing thought, MECE supports, evidence
SCQA opening
earn the recommendation before it lands
MECE structure
clean groups, no overlap, no gap
Ghost deck
storyboard the argument before designing anything
Executive summary
the whole case on one self-contained page
Slide craft — one slide
read →every title a claim; titles alone tell the story
Lead-with-message bullets
front-load the point, parallel and pruned
One message per slide
split overloaded slides to one claim each
Framework & 2×2
value chain, process, matrix, two independent axes
Callouts & layout
direct the eye; match form to the relationship
Gestalt, density & redesign
align, right-size, rescue a weak slide
Chart craft — data viz
read →message-first decision tree
The chart catalog
bar, line, 100% stacked, scatter, combo, small multiples, waterfall
Axes, labels & color
honest scales, direct labels, color that means something
Data-ink & native build
strip the junk; editable charts, not images
Visual system — deck-wide
read →neutral base, one accent, one icon family, one treatment
Flow & navigation
dividers, page tracker, consistent furniture
Partner review
the craft gate, prioritized fix list
Red-team
attack the logic before the room does
Board pack — governance pages
read →the spine for the whole pack
Summary, scorecard & financials
exec summary, KPI RAG, P&L/cash with bridges
Capital, initiatives & risk
allocation, RAG tracker, likelihood×impact heatmap
Market, quarterly, ESG & the ask
outside-in, the commit-deliver loop, the votable decision
Appendix discipline
body test, indexed backup, provenance
Brand & template compliance — PowerPoint
read →master/layout mapper, placeholders, grid & safe-zone
Color & type
theme-color binder, palette guard, font & type-scale
Brand assets
logo & lockup, iconography, imagery treatment
Audit & reskin
footers, the compliance auditor, reskin-to-template