what’s included
Each section below is its own reference file. Open a heading to read it.
Phase 1 — Market Attractiveness & Fact Base
read →objectives, inputs, outputs for all three phases
TAM/SAM/SOM, unit economics, funnel sizing, scoring
segmentation lenses, jobs-to-be-done, competitor teardowns
Phase 2 — Product Recommendation & Design
read →archetypes, option scorecard, packaging, MVP, horizons
case components, scenarios, right-to-win, assumption testing
Phase 3 — Go-to-Market & Execution
read →channel trade-offs, growth motions, value chain, partners
decision rights, RACI, KPI tree, the five decision gates
perimeter, network rules, data/consent, financial crime
Cross-cutting
read →reusable storyline blocks, deck architecture, exhibit library
source hierarchy, triangulation, stakeholder, 30/60/90
ready storylines for entry, expansion, monetization, platform
fintech-to-any-sector mapping, the final QA gate